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kntrl

KNTRL (“control”) is the simplest way to track AI spend, see who's actually using it, and steer it toward the outcomes your business is paying for — all in one place.

The Problem

AI spend isflying blind.

Teams adopted AI faster than anyone could track it. The money keeps going out — but the visibility, and the control, never arrived.

01

Scattered across everything

AI hides in dozens of tools, seats and personal logins. No single number tells you what the company actually spends.

02

No line of sight on value

Budgets climb every quarter, yet nothing ties the spend to adoption, outcomes or real ROI.

03

Waste you can't see

Licenses sit idle while a handful of power users quietly blow past budget — invisible until the invoice lands.

04

Ungoverned by default

Teams sign up on personal cards and logins, outside procurement, security and policy. You often meet the tool when its invoice arrives.

05

Budgets that won't hold still

Usage-based token and seat costs swing month to month, so finance forecasts and renews on gut feel instead of data.

The Solution

From chaos tocontrol.

KNTRL is the system of record for AI value — every dollar measured against the critical business outcomes it's meant to move. And you steer it in plain English, no analyst required.

Knowledge

See every dollar, user, and outcome your AI touches — every tool reconciled into one clear picture.

Control

Govern spend and adoption, cut the waste, and steer AI toward the goals that actually move the business.

Track

Track everydollar's path.

Connect once and watch each tool's spend flow into the teams that use it — live, the moment something changes.

Spend flow · provider → team
ribbon width = monthly $
OpenAICopilotClaudeLiteLLMEngineering$9.6KSales / RevOps$5.7KCustomer Exp.$4.2KMarketing$3.6KProduct$2.4KOperations$1.3K
$26.8KTracked / mo

One normalized view across OpenAI, Copilot, Claude & LiteLLM.

63%Active adoption

Real usage vs licenses — idle spend surfaced in week one.

$31.3KReclaimable / yr

Duplicate tools & idle seats flagged automatically.

See where teams stand

Every team plotted by adoption and spend. The moment one drifts off-target, it moves on the map — no dashboard to build.

Understand every seat

All 260 paid seats, grouped by team. Lit means used in the last 30 days; idle means a license you're paying for but nobody touches.

Curious what you’d reclaim? Model your AI return →
Ask

Ask inplain language.

Anyone can query the data without SQL. KNTRL answers from your live spend, adoption and goals — metadata only, no analyst required.

Where can we cut AI spend?

Your biggest lever is license waste — 78 idle seats equal $2,340/mo. Spend concentrates in three tools:

OpenAI$12.6K
Copilot$8.3K
Claude$5.9K
Which teams are over budget this month?

Three teams are tracking over budget — Marketing leads at 118% of plan.

Marketing118%
Customer Exp.104%
Sales / RevOps101%
Who are our top power users?

Usage concentrates in a few power users — your top 10 drive 64% of spend.

Priya Nair$612
Marcus Reed$548
Dana Whitfield$410
Value

Understand the valueof AI in your firm.

AI measured against your business goals — each KPI moving from baseline toward target, so spend is judged on outcomes, not invoices.

Support deflection38% 60%
74%
Release velocity22/mo 34/mo
61%
Pipeline influenced$1.2M $2.0M
55%
Content output / $1.0× 1.8×
68%
Forecast & Alerts

See itcoming.

Project where AI spend lands at quarter-end — and get pinged the moment spend or adoption crosses a line you set.

SpendMarketing is on pace to hit 118% of budget by quarter-end.Over budgetin 6 days
AdoptionEngineering adoption slipped to 71% — below its 85% target.Below targettoday
SpendOpenAI API spend jumped 31% week-over-week — spike detected.Spike2h ago
AdoptionSales crossed 90% adoption — above target. Worth scaling.On trackyesterday

You set the triggers — budget %, adoption target, and week-over-week spikes. KNTRL watches and pings you first.

How It Works

Live in days,not quarters.

Shape your value context, connect your stack, and keep optimizing — KNTRL reads metadata only, over connections you control. This isn't throw-it-over-the-wall SaaS: our integrators forward-deploy with your team.

1

Shape

Value context

KNTRL maps how your people, processes and tech create value — plus the goal each team owns. That becomes the yardstick every AI dollar is optimized against.

2

Connect

OAuth · MCP

Link providers and clouds — OpenAI, Anthropic, Microsoft 365 / Copilot, billing and data — via OAuth, scoped keys or MCP. Read-only, no agents.

3

Secure

SOC 2, metadata-only

Least-privilege, metadata-only access aligned to SOC 2 Type II — your prompts and content never leave your tools.

4

Deploy

We embed

KNTRL integrators forward-deploy with your team to configure and go live — you're never left fighting the integration alone.

5

Optimize

Ongoing

Not go-live-and-forget. KNTRL shows you where to tighten and where to double down — proactive moves, no analyst required.

Use Cases

Built forfinance & ops.

The everyday gaps KNTRL closes — from “where's the money going?” to “is it actually working?”

Complaint

“AI costs are everywhere and nowhere.”

Every tool, team and license reconciled into one normalized number.

Value

Reclaim idle licenses

78 paid-but-unused seats flagged automatically — cut them in week one.

Complaint

“Is anyone even using what we bought?”

Active-seat adoption per team, updated live against targets.

Use case

Quarterly board review

Show exactly what AI spend bought, mapped to business goals.

Complaint

“Engineering's API bill tripled overnight.”

Spike alerts the moment usage jumps — before the invoice lands.

Value

Kill duplicate tools

Spot two tools doing one job across teams and consolidate.

Use case

Budget vs. actuals by team

Per-team budgets with overspend flagged the second it happens.

Value

Tie AI to outcomes

Every initiative measured against a goal — progress, not just a bill.

Use case

Forecast quarter-end spend

Project where AI spend lands and catch overruns early.

Complaint

“Security takes weeks to approve AI tools.”

Read-only, metadata-only — sign-off in a day, revocable anytime.

Industries

Tuned to yourvalue context.

The outcomes AI should move look different in every industry — KNTRL optimizes against the ones that matter in yours.

Critical outcomes
Pipeline & NRRRelease velocitySupport deflection
Where AI concentrates

Eng copilots · sales drafting · support assistants

KNTRL’s next move

Engineering's Copilot spend is up 31% — but PR-to-prod barely moved. Reallocate 8 idle seats to the teams actually shipping.

Security

Trusted by design.

KNTRL reads usage & billing metadata — never your prompts, responses, documents, or code. Built to pass security review without slowing you down.

SOC 2 Type II Read-only Metadata only US data residency Revocable anytime

Metadata only, never content

Token counts, cost, and license status — enforced by OAuth scope, not policy. Content endpoints are never requested.

Read-only, zero write access

KNTRL never changes anything in your environment, and you can revoke access in one click.

SOC 2 Type II baseline

Independently audited, continuously monitored. Security, Availability, and Confidentiality.

Least-privilege by design

Row-level security and per-tenant access controls. Every data access is audit-logged.

You control the lifecycle

Connect, disconnect, export, delete — all self-serve. Data is purged within 30 days of disconnection.

Integrations

Get KNTRL of yourtop AI tools.

The assistants, clouds and data platforms your teams already run on — connected in minutes. Read-only connections pull spend, seats and usage from each tool, never your prompts or content. Don't see yours? New connectors ship every month.

OpenAIClaudeMicrosoft CopilotGoogle GeminiAWSSalesforceFigmaPineconeGrokGleanSnowflakeDatabricksLiteLLMGitHub CopilotCursorPerplexityHubSpotRamp
How It Compares

Why KNTRL, not aspreadsheet.

Cloud-cost tools track infrastructure. License tools track seats. A spreadsheet goes stale by Friday. KNTRL is built for AI spend, adoption and value — in one place.

DIY / spreadsheetsGoes stale
Cloud & FinOpsInfra-only
SaaS / license mgmtSeats-only
KNTRLSpend + value
Built for AI — spend, adoption & value
Links spend to who's actually using it
Measured against business outcomes
Proactive next move, not static reports
Ask in plain English — no analyst
Surfaces shadow AI (personal-card tools)
Live in days, minimal upkeep
Read-only · metadata-only · SOC 2
Full Partial None
Pricing

Pricing thatscales with you.

Value-based pricing, sized to your organization — from a single department to an entire portfolio.

The model

Our fee scales with your AI spend under management — a percentage of the spend we actually help you manage, not a flat SaaS charge — so what you pay stays proportional to the value at stake.

Starter

For Department Heads
6%of AI spend
under mgmt
+ $10K–$40K setup
Managed AI spend$10K–$750K
Coverage1–2 departments

See the full picture for your first one or two teams.

Who this is best for+
  • A single team or function getting started
  • A department head who owns the budget for one or two AI tools
  • Wants spend, seats and outcomes in one shared view before scaling wider
Most popular

Professional

For CFOs & COOs
5%of AI spend
under mgmt
+ $50K–$100K setup
Managed AI spend$750K–$2.5M
CoverageCompany-wide

Every dollar, seat and outcome — company-wide, in one view.

Who this is best for+
  • Finance & ops leaders bringing every team's AI under one roof
  • A CFO or COO who needs a complete, company-wide view of spend vs value
  • Briefing leadership and steering the next AI investment

Enterprise

For the C-Suite
4%of AI spend
under mgmt
+ $100K–$200K setup
Managed AI spend$2.5M–$7.5M
CoverageMulti-division

Unify AI spend and value across every division.

Who this is best for+
  • Larger organizations with many divisions or business units
  • A C-suite team unifying AI spend & value across the company
  • Comparing and governing each division consistently

Portfolio

For PE Operating Partners
3%of AI spend
under mgmt
+ $250K–$550K setup
Managed AI spend$7.5M+
CoveragePortfolio-wide

One AI value lens across your entire portfolio.

Who this is best for+
  • Private-equity value-creation teams
  • Operating partners running one AI value lens across a portfolio
  • Benchmarking companies and making AI a repeatable lever for returns

All plans include a $25K pilot fee, credited toward your full engagement on conversion. Calculate your exact cost & return ↓

FAQ

Questions,answered.

Most tools report what you spent. KNTRL starts with your value context — how your people, processes and tech create value — and triangulates it with your AI spend, adoption and the goal each team owns. Reasoning models turn that into the next move, optimized for growth first, efficiency second. It's an optimization engine, not a report.

Calculator

Model yourAI return.

Enter your AI spend to see what KNTRL costs — and the value it typically frees up. No email required.

Your estimated annual AI spend
$0/ year
$10K$10M+
Departments using AI
AI tools in play
Move the slider to begin

Your tier, recoverable value and return on KNTRL land here the moment you move the slider.

† Savings estimates are based on aggregated findings across comparable spend profiles — a typical range, not a guarantee.

‡ Estimated go-live is indicative, based on the departments and tools connected; your forward-deployed integrators confirm the actual schedule.

Get Started

Finally captureAI ROI with KNTRL.

Two minutes to your first AI value insight. Join the launch list and we'll reach out with a tailored walkthrough — most teams surface idle licenses and redundant tools on day one.

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Which AI area do you want to get KNTRL of?

SOC 2 Type II · read-only · metadata only, never your content. No spam — just the launch.