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AWSM LABS · Measurement Modulekntrl

See what your AIactually costs —and whether it's working.

KNTRL tracks AI token and license spend across every provider, surfaces who's using what, and tells you exactly what to fix. One normalized view — live in under 24 hours.

The Problem

Nobody can seewhat AI is costing them.

Every mid-size company now runs five or more AI tools — and not one of them rolls up into a single view of spend, usage, or waste. Finance flies blind across five admin consoles.

5+admin consoles

OpenAI, Copilot, Anthropic, GitHub, Gemini — each in its own silo, none of them reconciled.

$1,410/mo in dead seats

The typical team pays for dozens of AI licenses nobody opens. You can't cut what you can't see.

0cross-tool view

No single answer to 'what are we spending on AI, who's using it, and is it actually working?'

What KNTRL Does

Track. See.Understand. Ask.

KNTRL starts with spend visibility and grows into full adoption intelligence — one product, expanding capability, one name.

01

Track

Total AI token and license spend across every provider — OpenAI, Microsoft Copilot, Anthropic, GitHub Copilot, Gemini — in one normalized dashboard. Not five consoles. One view.

02

See

Spend broken down by tool, department, team, and user. Trend lines that show whether spend is accelerating, and utilization that shows who's paying for seats they never open.

03

Understand

AI-powered recommendations that explain the data: “47 unused Copilot licenses — $1,410/month in waste.” “Engineering API spend tripled this month — mostly one project.”

04

Ask

A natural-language interface so anyone can query the data without SQL: “How much did we spend on AI last month?” “Which department has the lowest adoption?”

Pain → Relief

The AI spend blind spots,made visible.

Every blind spot in AI spend has an answer in KNTRL. Here's what changes the moment everything rolls up into one view.

AI spend is scattered across five admin consolesFinance reconciles OpenAI, Copilot, GitHub, and more by hand — if at all.
One normalized dashboard across every providerToken and license spend rolled up by tool, team, and user.
You're paying for licenses nobody opensPer-seat AI tools quietly accumulate dead seats.
License utilization surfaces the waste automaticallySee exactly who's paying for seats they never use.
No idea whether AI adoption is actually workingUsage exists, but “is it delivering?” goes unanswered.
Adoption signals show what's landing and what's stallingTrends by team and tool, not just raw usage counts.
Teams buy overlapping tools that do the same jobShadow AI spend creeps in across departments.
Cross-tool view exposes redundancy and shadow spendPlain-language recommendations on what to consolidate.
Security review stalls every new AI toolEach tool means another questionnaire and another wait.
SOC 2, read-only, metadata-only from day oneMinimum-privilege OAuth that never touches your content.
How It Works

Connected in minutes.Answers in a day.

Under 24 hours from signup to your first dashboard — and under five minutes of actual effort. Security review runs in parallel, never in the way.

1

Connect

2–5 min / tool

Approve read-only access — KNTRL connects via MCP where a provider offers it, and a secure API everywhere else. Minimum-privilege scopes that exclude all content.

2

Map

5–10 min

Upload an employee CSV or connect your HRIS, then group people into departments and teams.

3

Wait

12–24 hrs

Nothing to do. KNTRL pulls 30–90 days of historical spend and usage in the background.

4

See

Immediate

Open KNTRL: total spend, breakdown by tool and team, trends, and your first waste findings.

Pricing

Flat pricing.No seat math. No sales call.

Priced by company size, not per seat — so connecting more tools never costs you more. Public pricing, 14-day free trial, no credit card.

50–150 employees

Starter

$149/month · 2 connections

Everything you need to see your AI spend in one place.

  • Spend dashboard
  • Weekly digest
  • Natural-language query
  • 2 AI tool connections
Most popular150–500 employees

Growth

$399/month · 5 connections

Spend visibility plus proactive recommendations and a monthly brief.

  • Everything in Starter
  • Monthly Adoption Brief
  • Slack delivery
  • Department breakdown
  • Recommendations engine
500–1,500 employees

Scale

$799/month · unlimited

Adoption intelligence with a live quarterly review and full data access.

  • Everything in Growth
  • Quarterly Adoption Review (live)
  • Custom reports
  • API access
  • Teams delivery
1,500+ employees

Enterprise

$1,499/month · unlimited

Governance, security, and support for the largest estates.

  • Everything in Scale
  • SSO / SAML
  • Custom integrations
  • SLA + dedicated support

Add-on — Managed Optimization (Scale & Enterprise): $2,500–5,000/month. We don't just show you the waste — we fix it: license renegotiation, tool consolidation, and training.

Security

Metadata only.Read-only. SOC 2 from day one.

KNTRL is built to pass security review without slowing you down. It reads spend metadata — never your prompts, responses, documents, or code.

Metadata only, never content

Token counts, cost, and license status — enforced by OAuth scope, not policy. Content endpoints are never requested.

Read-only, zero write access

KNTRL never changes anything in your environment, and you can revoke access in one click.

SOC 2 Type II baseline

Independently audited, continuously monitored. Security, Availability, and Confidentiality.

Tenant isolation by design

Row-level security and per-tenant access controls. Every data access is audit-logged.

You control the lifecycle

Connect, disconnect, export, delete — all self-serve. Data is purged within 30 days of disconnection.

How It Compares

See the whole picture.Nobody else does.

Vendor dashboards, FinOps tools, and DIY tracking each solve a slice. KNTRL is the only one that normalizes spend across every vendor, adds adoption intelligence and recommendations, and clears security in a day.

Vendor dashboardsVendor-specific
FinOps / procurementSpend-only
Build your ownHeavy + risky
KNTRLThe full picture
All AI tools in one normalized view
Adoption intelligence, not just spend
Recommendations on what to fix
Live in under 24 hours
Ask in plain language — no SQL
Transparent, public pricing
SOC 2, read-only, metadata-only
Included Limited Not available
FAQ

Questions,answered.

Total AI token and license spend across every provider you connect — broken down by tool, department, team, and user — plus adoption signals like license utilization and usage trends. It reads spend and usage metadata only: never your prompts, AI responses, documents, or source code.

Estimate Your Plan

Find your KNTRL tier.

Answer a few quick questions to see the plan and monthly range that fits your AI estate. You can connect everything during the trial — no commitment.

Company size
AI tools in use
AI initiatives in flight
ARR range
Years in operation
Time since first AI deployment
Level of implementation needed

Pick your company size — your recommended plan drops in below.

Recommended plan

Pick your size.

Your plan and monthly range land here the moment you choose your company size.

Get Started

Find your AI wastein 24 hours.

Start a 14-day free trial or tell us about your AI estate — most teams surface unused licenses and redundant tools on day one. No credit card required.

Start your free trial

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AI tools you're using
Biggest AI spend concerns
Biggest AI adoption concerns

14-day free trial · no credit card · SOC 2 Type II · metadata only, never your content.