Creating AI solutionsthat drive measurableROI & end AI CHAOS*
AWSM LABS is an industry-focused applied AI lab. We define, design + engineer turnkey solutions for effective, ROI-centered AI activation — from assessment to product to intelligence.
*CHAOS = Confusion, Hesitation, Anxiety, Overwhelm & Skepticism
About AWSM LABS
We engineer AI activationthat delivers measurablebusiness outcomes —not science projects.
AWSM LABS is an industry-focused applied AI lab. We do 3 things: 1: Define & design AI solutions that solve real problems for business, 2: We help implement those solutions and/or 3: We then help track AI solutions for ROI whether delivered by us or someone else.
Different from a consultancy, agency or technology provider—we research, experiment, fail and iterate — building through exploration (aka a design process) to realize value for organization and the humans who occupy them.
The AI Imperative
Projected AI economic impact by 2030
McKinsey Global Institute
Of organizations increasing AI investment
IBM Institute for Business Value
Of enterprises report AI as a business advantage
Salesforce State of AI Report
Our Solutions
SPRK ("spark") = Agentic AI-enabled, ROI-backed assessment that diagnoses your organization's AI readiness and maps a clear path to activation.
SPRK ("spark") = Agentic AI-enabled, ROI-backed assessment that diagnoses your organization's AI readiness and maps a clear path to activation.
CRFT ("craft") = Turnkey AI product design and development service. From concept to production-grade product in weeks, not months.
KNTRL ("control") = Real-time AI ROI intelligence that tracks, measures, and optimizes the business impact of your AI investments.
Capabilities
Applied AI,Activated
Industries
Where AIMeets Industry
Purpose-built AI applications for the industries reshaping tomorrow.
Health & Wellness
Reimagining patient outcomes through applied AI
Personalized Wellness Intelligence
Imagine an AI platform that synthesizes wearable data, clinical history, and lifestyle patterns to deliver hyper-personalized wellness plans — updated in real time as your body changes.
Built end-to-end with CRFT, from data pipeline to patient-facing app.
AI-Powered Practitioner Matching
Imagine patients matched to the right specialist in seconds — not by zip code, but by treatment philosophy, outcomes data, and insurance compatibility, all scored by AI.
CRFT designs and ships the matching engine and patient experience.
Wellness Program ROI Tracker
Imagine knowing exactly which corporate wellness initiatives reduce claims costs, improve retention, and drive engagement — with real-time dashboards your CFO actually trusts.
KNTRL delivers the intelligence layer connecting wellness spend to business outcomes.
AI Readiness for Health Systems
Imagine a 4-week diagnostic that maps every AI opportunity across your health system — from scheduling optimization to clinical decision support — ranked by ROI and feasibility.
SPRK assesses readiness and delivers a prioritized activation roadmap.
Life Science
Accelerating discovery and commercialization with AI
Intelligent Clinical Trial Matching
Imagine an AI agent that scans patient records, trial eligibility criteria, and site capacity in real time — automatically surfacing the best candidates and reducing enrollment timelines by months.
CRFT builds the matching engine, integrations, and investigator portal.
Regulatory Submission Accelerator
Imagine compressing months of regulatory document preparation into weeks — AI drafts, cross-references, and validates submissions against FDA and EMA requirements automatically.
CRFT engineers the document intelligence pipeline from ingestion to submission-ready output.
R&D Portfolio Intelligence
Imagine a live dashboard that tracks the ROI trajectory of every compound in your pipeline — flagging risk signals, budget overruns, and competitive shifts before quarterly reviews.
KNTRL provides real-time portfolio visibility and optimization signals.
AI Opportunity Mapping for Pharma
Imagine a structured assessment that identifies the 5 highest-value AI use cases across your commercial, medical affairs, and supply chain functions — with projected returns.
SPRK delivers the diagnostic and ROI-backed activation roadmap.
Private Equity
Unlocking portfolio value through AI-driven intelligence
AI Due Diligence Engine
Imagine evaluating a target company's AI maturity, data infrastructure, and automation potential in days — giving your deal team a quantified view of AI-driven value creation before close.
SPRK runs the AI readiness diagnostic across portfolio targets.
Portfolio-Wide AI Value Creation
Imagine a unified platform tracking AI initiatives across 20+ portfolio companies — measuring margin improvement, headcount efficiency, and revenue impact in real time.
KNTRL provides the cross-portfolio intelligence and benchmarking layer.
AI-Powered Deal Sourcing
Imagine an AI agent that monitors market signals, patent filings, and founder activity to surface acquisition targets before they hit the market — scored by your investment thesis.
CRFT builds the custom deal intelligence product tailored to your thesis.
Operating Partner AI Toolkit
Imagine giving every operating partner a playbook of AI quick-wins proven across your portfolio — procurement optimization, customer churn prediction, pricing intelligence — deployable in weeks.
SPRK identifies and prioritizes the highest-ROI AI opportunities per company.
B2B Tech
Building the next generation of AI-native products and platforms
AI-Native Product Layer
Imagine adding an intelligent layer to your existing SaaS platform — natural language querying, predictive alerts, automated workflows — shipping in weeks, not quarters.
CRFT designs and builds the AI product features integrated into your stack.
Customer Intelligence Agent
Imagine an AI agent that monitors product usage, support tickets, and NPS signals to predict churn 90 days out — and automatically triggers retention playbooks.
CRFT engineers the agent, integrations, and action layer end-to-end.
AI Product-Market Fit Diagnostic
Imagine knowing exactly which AI features your customers will pay for — validated through structured assessment of usage data, competitive landscape, and willingness-to-pay signals.
SPRK delivers the market assessment and prioritized feature roadmap.
Platform AI ROI Dashboard
Imagine showing your board exactly how AI features drive expansion revenue, reduce support costs, and increase net retention — updated in real time, not quarterly.
KNTRL tracks the business impact of every AI investment across your platform.
See how AI can transform your industry
Insights
Perspectives on AI activationComing Soon
Thinking, research and lessons learned from the frontier of applied AI.
Why 80% of AI Projects Fail — And How to Be in the 20%
The gap between AI ambition and AI execution is where most organizations lose. Here's how to close it.
Coming SoonMeasuring AI ROI Beyond the Hype Cycle
Real frameworks for quantifying AI value — from pilot to production at scale.
Coming SoonFrom Concept to Production in 6 Weeks: The CRFT Methodology
How AI-accelerated engineering is compressing timelines without compromising quality.
Coming SoonResources
Tools, templates & frameworksComing Soon
Practical resources to accelerate your AI journey.
AI Readiness Assessment Template
A structured framework to evaluate your organization's AI maturity across data, talent, infrastructure and culture.
Coming SoonROI Calculator for AI Initiatives
Model projected returns, payback periods and risk-adjusted outcomes for your AI investments.
Coming SoonAI Product Launch Playbook
Step-by-step guide to shipping AI-powered products — from stakeholder alignment to production deployment.
Coming SoonAI Governance & Ethics Checklist
Ensure responsible AI deployment with our comprehensive governance framework and review process.
Coming Soon
An AWSM LABS Experience
Move from learning promptingto launching product.
An executive-level AI for innovation program delivered as exclusive half-day, full day, and multi-week formats where senior leaders, corporate innovators, and high-caliber founders build and ship real AI products — agents, custom GPTs, AI-powered services. Intimate pods. Curated dinners. Board-ready outcomes.
What are AWSM AI Camps? Using AI to Drive New Forms of Innovation
Built for executives and senior professionals who need results, not another online course.
Structured enough to finish, flexible enough to go deep on what matters to you.
Small peer groups mean real accountability, real feedback, and relationships that last beyond the program.
Our IGNITES framework takes you from problem discovery to market-ready launch — not just another prototype.
No lectures. No theory dumps. You build a real AI product — an agent, GPT, or service — that you own and can ship.
Learn from operators who've built and shipped AI at McKinsey, IBM, AWS, and venture-backed startups.
Intimate gatherings with investors, founders, and enterprise leaders. The network is half the value.
Powered by practitioners from McKinsey · BCG · IBM · Accenture · AWS · Morgan Stanley
Contact
Let's buildsomethingremarkable
Whether you're exploring AI for the first time or scaling existing initiatives, we'd love to hear about your ambitions.