An AWSM LABS Experience
Invitation-only · Bi-monthly in New YorkAI MRNGS
A breakfast series for founders and leaders building the AI era.
Living-room seating. Real practitioners. No slides.
An invitation-only breakfast series that puts senior operators in the same room as the people building and deploying AI — to pressure-test decisions with trusted peers and leave with signal they can act on. One moderator, three practitioners, fifteen to thirty leaders.
The problem
AI moves faster than any team can track.
New models, new vendors, new capabilities every week. Most C-suite leaders are making build-vs-buy and vendor calls with incomplete information — and no trusted peers to pressure-test with.
Scaling AI without slowing everything else down.
Getting AI from pilot to production takes ops, people, and process changes most playbooks skip. The leaders who figure it out fastest learn from peers who just solved it — not conference stages or 18-month-old case studies.
No direct access to the people building the tools.
The best use cases and workflow tips come straight from the teams building the frontier models. Most operators never reach that layer. AI MRNGS brings those practitioners into the room — and into the community.
Three components. One experience.
More than an event.
IRL Breakfast Gathering
Invitation-only. 15–30 senior leaders, living-room seating. One moderator, three practitioners. Opens with an AWSM LABS research signal, moves through panel and peer discussion, and closes with a vetted AI micro-demo and a curated knowledge gift.
The AI MRNG DISPATCH
A weekly intelligence brief, every Monday, to all members. One AI signal worth knowing. One vendor or tool update relevant to operators. A decision-support brief that keeps the room connected between events.
Slack + Monthly AMAs
A private workspace for members, with ongoing peer exchange between events and monthly live AMAs with practitioners — real-time Q&A on vendor calls, build vs. buy, and team design.
Inside the breakfast
How a morning runs.
Opening Signal
An AWSM LABS research framing on one AI development that matters right now.
5–10 min · no slidesPanel Conversation
One moderator and three practitioners, living-room style.
45–60 minPeer Discussion
Structured open conversation among all attendees.
20–30 minMicro-Demo
One vetted use case, shown as a practitioner moment — structured, not a pitch.
3–5 minClose + Gift
A curated knowledge artifact tied to the session's topic.
Bi-monthly · New York · 15–30 per event · Invitation-only · Hosted by Fritz Desir
Sample topics
What the room gets into.
AI-powered growth
Compressing the path from Series A to scale — pipeline, positioning, and CAC without headcount.
Scaling without breaking
AI ops infrastructure in finance, people ops, RevOps, and CS that keeps pace with revenue.
The AI headcount question
Growing revenue per employee while the market is still figuring out the rules.
Buying vs. building
Vendor evaluation, contract terms, consolidation timing, and avoiding tool sprawl.
AI and the customer
Retention, expansion, and the signals that make NRR more predictable at Series B+.
Who's in the room
Operators first.
Founders & CEOs
Leaders of venture-backed companies (Series A+) navigating AI as both a growth lever and an operational imperative.
Growth-stage operators
C-suite and VP-level operators at growth-stage companies with AI on the board agenda.
Capital allocators
VCs and growth-equity investors who want peer-level context on how the best operators are approaching AI.
Practitioners
Builders from AI platform companies and enterprise deployments, sharing what's working in the field.
Invitation-only · Bi-monthly in New York
Want a seat at the table?
AI MRNGS is curated and capped at 15–30 leaders per event. Request an invite and we'll be in touch about the next gathering.